Our Mission

Our mission is to provide products as a tool for anyone looking to improve their mental well-being and find support in the face of collective trauma.

Bracelets were first conceived by a group of Lāhainā healers following the August 8th, 2023 Maui wildfires. Now with other products available, all serve as self-care reminders and a coping tools — not merely from day to day, but breath by breath.

We can live 3 weeks without food, 3 days without water and only 3 minutes without breath.  Breath is our life force energy and the foundation of everything when it comes to our well being.

It would be impossible to define the word “aloha” in one sentence as the meaning is so deep and profound. Hundreds of films, websites and practices have been dedicated to the word.  Some will explain that “aloha” is a feeling, is “all encompassing love” and that it is healing.

Our intention of the use of “aloha” with “healing” is to emphasize the healing effects of the “Breath Of Life”.  Healing AloHA encourages active breath-work for daily self-care. This practice helps to start to normalize and regulate the nervous system from a “fight-or-flight” (sympathetic) response into a more calming (parasympathetic) state, decreasing stress, anxiety and tension in the body.

As over 15,000 people were displaced after August 8, 2023, something was immediately needed to serve as a tool to support the de-escalation from the collective trauma throughout the healing process.  The initial goal of the bracelets was to reach the 180,000 Maui residents and bring a sense of solitary and healing to the masses while supporting the mental well-being of the community in the form of a daily self-care reminder to just breathe. The broader goal is to aid support to anyone in the world who is in need of a daily self-care reminder as well as those communities who have suffered collective trauma.

This little bracelet has a profound statement with a Maui insignia—known as the heart center (chakra) of the world.